Steeped in pop culture history; the Deauville Beach Resort is not only a present-day-getaway-favorite but also historically, it is an all-star Hollywood destination. Although the Deauville had received its fair amount of attention from the world of the rich and the famous; its most historical moment came in 1964 when Ed Sullivan brought his celebrated “Really Big Show” to the Deauville’s Napoleon Ballroom, featuring what was to become one of the biggest music groups in history in the show’s opening night. The title card for that first broadcast read “Great Britain’s Cultural Gift to America, the Beatles.”
An overwhelming audience of 4,500 close friends and neighbors came to the Deauville that afternoon for the Beatles’ dress rehearsal. That same evening, due to the massive number of attendees; over 1,000 ticket holders of the 4,000 who had purchased tickets for the Beatles performance at the Deauville, could not get in. The Beatles opened their live show with “She Loves You”, followed by “This Boy” and “All My Loving”, then returned later to close the show with “I Saw Her Standing There”, “From Me To You” and “I Want to Hold Your Hand”. During their stay, The Beatles held one of their most famous photo shoots while swimming in The Deauville’s pool and beach. They loved the hotel so much that they stayed the entire week!
However; the Deauville Beach Resort’s history of glitz and glamour has been long in the making before the memorable 1964 presence of The Beatles. The Deauville was a favorite of the 1950’s and 60’s stars such as Frank Sinatra, Sammy Davis Jr., Dean Martin, Joey Bishop and Tony Bennett, to just name a few. They were attracted to The Deauville for both: professional and personal reasons. Holding packed-house performances at the famed Napoleon Ballroom and at the same time enjoying one of America’s finest beach destinations.
In 1957, the Deauville Beach Resort was reconstructed following the MiMo architecture aesthetics. It received the “Hotel of the Year” award and gave rise to the jewel it is today. Its doors reopened to a fully booked season of glamour, which set forth the coming of a new era for the Deauville. One of the jet-setting events in The Deauville and Miami Beach’s history was the creation of the “Cavalcade of Stars” show in 1959. Created by Hotelier Morris Lansburg, guests from various neighboring hotels were transported to the Deauville for an unforgettable evening of all-star entertainment.
Some of the world’s most loved stars performed in the Napoleon Ballroom during these so called “rolling parties.” Stars featured in the lineup included Red Buttons, Lonesome George Gobel, Judy Garland, Louis Armstrong, Sophie Tucker, The Ritz Brothers, Connie Francis and Tony Bennett.